Success Story
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WorkBuzz: Chief Product Officer

WorkBuzz: Chief Product Officer

WorkBuzz engaged KNiON to find a Chief Product Officer to drive its product evolution and enhance employee engagement through personalised insights. KNiON conducted a thorough search for candidates with expertise in AI-driven SaaS and customer journey optimisation, ultimately presenting six strong candidates who aligned with WorkBuzz's vision. The successful placement of a new Chief Product Officer positions WorkBuzz for accelerated innovation and growth in employee engagement technology.

257

candidates

63%

diverse candidates

5x

coverage and creativity

THE CHALLENGE

WorkBuzz, a leader in AI-driven employee insights, engaged KNiON to find a Chief Product Officer to drive the next phase of its product evolution. With a mission to help organisations reach every employee with personalised insights, WorkBuzz empowers People Leaders to make data-driven decisions that enhance engagement, retention, and performance.

At a pivotal stage of growth, the company needed a visionary product leader who could accelerate innovation, scale its AI-driven platform, and position WorkBuzz as the market leader in employee experience technology. The challenge was not only to find a candidate with a deep understanding of UX but also someone with the expertise to build and scale a product from the ground up—transforming a concept into a market-ready and industry-defining solution.

Our approach

From the outset, we worked closely with WorkBuzz’s leadership team to define the essential qualities, experience, and leadership style required for success. The ideal candidate needed a strong background in high-touch B2B SaaS, customer journey optimisation, and HR technology, with a deep understanding of AI and data-driven product development. They had to balance visionary thinking with a hands-on approach to execution, ensuring WorkBuzz’s platform could scale efficiently while delivering tangible value to users.

We conducted an extensive market search, mapping 320 senior product leaders from the HR tech, customer experience tech, high-touch B2B SaaS, and AI-driven product spaces. We targeted Chief Product Officers, Senior Vice Presidents, Vice Presidents, and Directors of Product who had experience leading AI-powered SaaS platforms and driving product expansion through deep customer insights and data-led innovation.

After a rigorous assessment process, we introduced six outstanding candidates, each bringing a unique perspective on AI-led product strategy and customer-centric development. Throughout the search, KNiON provided strategic guidance, ensuring alignment on product priorities, leadership vision, and the ability to scale a tech-driven product in a rapidly evolving market.

The outcome

Following an intensive selection process, KNiON successfully placed a Chief Product Officer with an exceptional track record in AI-powered SaaS and product-led growth. The appointed leader had a proven ability to transform product concepts into market-leading solutions, embedding AI into user experiences, scaling technology platforms, and building high-performing product teams.

With this appointment, WorkBuzz has strengthened its leadership team and is now poised to accelerate product innovation, expand its platform capabilities, and reinforce its position as a leader in employee engagement technology. KNiON continues to partner with WorkBuzz, ensuring the company remains at the forefront of AI-driven employee insights and continues to empower organisations with cutting-edge technology.