Newcross Healthcare Solutions: Vice President of Sales

The healthcare industry presents unique challenges, including strict regulations, workforce shortages, and rapidly changing client needs. Additionally, Newcross required a VP of Sales who could combine technical knowledge of sales with a proactive approach to digital transformation and operational efficiency. Identifying a candidate who could navigate these complexities and inspire the sales team to surpass ambitious targets required a nuanced approach. We needed to cast the net broad to ensure we captured any and all candidates that could fit this brief.

KNiON began the search by thoroughly assessing the current and future needs of Newcross Healthcare. We explored two primary directions: one option was to find a candidate with a strong focus on data-driven, operational enablement; the other was to identify someone with a more traditional sales approach. Starting broad allowed us to consider a diverse pool of candidates, balancing these complementary skill sets. Throughout the process, we advised the client on potential trade-offs and continuously refined our approach based on their feedback and emerging insights.

As the search progressed, it became clear that the ideal candidate would possess a blend of both operational enablement and traditional sales acumen. This combination would equip the new VP of Sales to excel in a dynamic healthcare environment, with the ability to leverage data-driven strategies while still prioritising relationship-based sales tactics. With this refined brief, we were able to narrow down our search and focus on finding the perfect candidate.